Every Car. Maximum Value.
More accessory revenue with every vehicle.
Simple
Structured
Successful
Sell genuine accessories that match every car – not just in your web shop or showroom. We keep the manufacturer catalogues current; you stay in control of prices and campaigns. Ready to go in 14 days.
14
days to launch
+€312
Ø per car
85,000+
genuine articles
Over 2,500 dealers already sell with the Accessory Navigator.

+€312
Ø additional revenue / vehicle
Discover more
The challenge
In many dealerships, accessory sales still depend on the individual salesperson instead of a clear system.
Why accessories matter now
Declining demand
Economic uncertainty
The result without a system
stays with the dealership
in the first 120 days
goes to online competitors
Source: various studies & white papers, incl. the 2022 Accessories Trend Report (The Reynolds and Reynolds Company).
The solution
Make accessories visible – right where your customers are looking.
Most vehicle buyers look for accessories online today – and often end up on large platforms that know neither your dealership nor your customer's car. You can change that: show accessories right where your customers already are. With the Accessory Navigator your customers see exactly the accessories that fit their vehicle – on your website, in the showroom and in every vehicle listing. Over 85,000 genuine accessory items from more than 40 manufacturers, and we keep the manufacturer catalogues up to date for you. That creates interest where there was none before: your customers discover options for their car, find everything clearly in one place and are guided by you personally. It improves your service, builds lasting customer loyalty – and sets you apart from purely online sellers.
+
Genuine accessory items available instantly
+
Manufacturers connected automatically
+
Dealers already selling with it
Omnichannel
Four channels. One platform.
We meet your customers where they want to buy – on your website, in the showroom, in vehicle listings and via email. Click a channel for details.
Brands & reach
Directly connected to the leading manufacturers.
40+
Manufacturers
85,000+
Genuine products
2,500+
Dealers in Europe
LIVE · 12+ COUNTRIES
Countries active across Europe
Europe-wide reach available
Active dealers in Europe
Voices from the industry
What dealerships say about us.
Your peers rely on the Accessory Navigator every day – and share their experience here.
Potential calculator
How much extra revenue is waiting in your dealership?
Move the sliders and see live how much additional revenue the Accessory Navigator brings to your dealership – year after year.
New vehicles per year
200Fahrzeuge
Used vehicles per year
150Fahrzeuge
Your accessory margin
25%
Onboarding
Easy start. Hardly any effort.
From contract to go-live in around 14 days. We handle the technology, you focus on selling.
1–2 weeks to launch
1
Signing the contract
Immediately
DEALERSHIP EFFORT
5 min.
•
• Sign digitally (managing director · authorised signatory)
2
Technical onboarding
Day 1–3
DEALERSHIP EFFORT
≈ 1 hr
•
• Provide data (online form)
•
• Welcome call
3
Activation & integration
Day 3–10
DEALERSHIP EFFORT
≈ 1 hr
•
• Maintain prices (basis: RRP)
•
Integrate the shop module into your website (usually your agency)
•
• Review call with our team
4
Go-live
Day 10–14
DEALERSHIP EFFORT
1–2 hrs
•
• Showroom display (QR codes)
•
• Internal staff briefing
Customer Success
Here for you after go-live, too.
Our customer success team supports you Monday to Friday from 9 am to 5 pm — personally, directly and without red tape. By email, by phone or in a live call.

Daniel Fronek
Sales

Robin Schünemann
Customer Success

Eric Herer
Customer Success

Connor Groß
Apprentice

Paul Herzog
Director Accessory Navigator
Get started
Ready to get more profit out of
every car?
Live in just 14 days. Get free, no-obligation advice and book an appointment right away.
Three steps stand between you and your first accessory sale through the Accessory Navigator.
1
Get in touch
Write to us – we will get back to you within 24 hours.
2
Consultation & contract
Individual consultation and straightforward contract signing – all in one short appointment.
3
Onboarding & go-live
Live in just 14 days – personally guided by our customer success team.
Book an appointment now
Every Car. Maximum Value.
The Accessory Navigator is a specialised software solution by IT-Tecture. We combine deep industry expertise with state-of-the-art software architecture to make dealerships fit for the digital future.
More about IT-Tecture & other solutions
More loyalty, more profit, less effort.
Data-driven aftersales campaigns reactivate existing customers, fill the workshop and make results immediately visible.
More business & delighted customers.
Our marketing and e-commerce platform for OEMs, importers and dealers to increase sales of genuine accessories through a 360-degree customer approach.
More efficiency in day-to-day business.
Optimises and automates aftersales processes to increase workshop efficiency, spare parts revenue and customer satisfaction.
FAQ
Common questions, briefly answered.
What is the Accessory Navigator?
Who is the Accessory Navigator for?
How much additional revenue does the Accessory Navigator generate?
How long does it take to set up the Accessory Navigator?
Which manufacturers and brands are connected?
Which sales channels does the Accessory Navigator cover?
Can I set my own prices?
Does the Accessory Navigator work for dealer groups with multiple locations?
Which payment methods are supported?
Where is the data stored and is the Accessory Navigator GDPR-compliant?
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