Every Car. Maximum Value.

More accessory revenue with every vehicle.

Simple

Structured

Successful

Sell genuine accessories that match every car – not just in your web shop or showroom. We keep the manufacturer catalogues current; you stay in control of prices and campaigns. Ready to go in 14 days.

14

days to launch

+€312

Ø per car

85,000+

genuine articles

Over 2,500 dealers already sell with the Accessory Navigator.

+€312

Ø additional revenue / vehicle

Discover more

The challenge

In many dealerships, accessory sales still depend on the individual salesperson instead of a clear system.

Why accessories matter now

What is creating pressure today

What is creating pressure today

Shrinking vehicle margins

Shrinking vehicle margins

Declining demand

More BEVs = less aftersales profit

More BEVs = less aftersales profit

Economic uncertainty

What stays the same

What stays the same

Customers keep buying accessories

Customers keep buying accessories

Margins stable at 20–30%

Margins stable at 20–30%

Accessory demand for BEVs is just as strong

Accessory demand for BEVs is just as strong

Accessories build brand loyalty

Accessories build brand loyalty

“Accessory sales almost never fail because of the products. They fail because of structure in the sales process.”

“Accessory sales almost never fail because of the products. They fail because of structure in the sales process.”

The result without a system

14%

14%

14%

stays with the dealership

Accessory spend per new vehicle

Accessory spend per new vehicle

€1,200

€1,200

€1,200

in the first 120 days

86%

86%

86%

goes to online competitors

Amazon logo
eBay logo
kfzteile24 logo
reifen.com logo
A.T.U logo

Source: various studies & white papers, incl. the 2022 Accessories Trend Report (The Reynolds and Reynolds Company).

The solution

Make accessories visible right where your customers are looking.

Most vehicle buyers look for accessories online today – and often end up on large platforms that know neither your dealership nor your customer's car. You can change that: show accessories right where your customers already are. With the Accessory Navigator your customers see exactly the accessories that fit their vehicle – on your website, in the showroom and in every vehicle listing. Over 85,000 genuine accessory items from more than 40 manufacturers, and we keep the manufacturer catalogues up to date for you. That creates interest where there was none before: your customers discover options for their car, find everything clearly in one place and are guided by you personally. It improves your service, builds lasting customer loyalty – and sets you apart from purely online sellers.

85,000

85,000

+

Genuine accessory items available instantly

40

40

+

Manufacturers connected automatically

2,500

2,500

+

Dealers already selling with it

Accessories are not a “nice to have”. Accessories are a revenue driver. Visible, sellable, measurable – with the Accessory Navigator.

Accessories are not a “nice to have”. Accessories are a revenue driver. Visible, sellable, measurable – with the Accessory Navigator.

Omnichannel

Four channels. One platform.

We meet your customers where they want to buy – on your website, in the showroom, in vehicle listings and via email. Click a channel for details.

Omnichannel-Diagramm

Brands & reach

Directly connected to the leading manufacturers.

40+

Manufacturers

85,000+

Genuine products

2,500+

Dealers in Europe

  • Mercedes-Benz logo
  • Audi logo
  • BMW logo
  • Volkswagen logo
  • Porsche logo
  • Ford logo
  • Toyota logo
  • MINI logo
  • Opel logo
  • Škoda logo
  • SEAT logo
  • CUPRA logo
  • Honda logo
  • Hyundai logo
  • Kia logo
  • Mitsubishi logo
  • Suzuki logo
  • Volvo logo
  • Jaguar logo
  • Land Rover logo
  • Alfa Romeo logo
  • Fiat Professional logo
  • Fiat Logo
  • Abarth logo
  • MG logo
  • Lancia logo
  • Jeep logo
  • Citroën logo
  • Peugeot logo
  • Subaru logo
  • Dacia logo
  • smart logo
  • Mazda logo
  • Renault logo
  • Maserati logo
  • Genesis logo
  • DS Automobiles logo
  • BMW Motorrad logo
  • HYMER logo
  • Bürstner logo
  • Dethleffs logo

LIVE · 12+ COUNTRIES

Map of Europe: reach of the Accessory Navigator in more than 12 countries
Map of Europe: reach of the Accessory Navigator in more than 12 countries

12+

12+

Countries active across Europe

100%

100%

Europe-wide reach available

2,500+

2,500+

Active dealers in Europe

Voices from the industry

What dealerships say about us.

Your peers rely on the Accessory Navigator every day – and share their experience here.

  • Sternpartner Tesmer logo
  • Koch Automobile logo
  • AVAG Holding logo
  • Autohaus Widmann logo
  • besico logo
  • Autohaus Aventi logo
  • Autohaus Schade logo
  • Autohaus Bierschneider logo
  • Oppel Automobile logo
  • Schröder Team Automobile Logo
  • Abel+Ruf logo
  • Hedin Automotive logo
  • Emil Frey Logo
  • Auto Singer Logo
  • Auto Birne Logo
  • AutoBrinkmann Logo
  • Auto Weber Logo
  • Ferdinand Schultz Nachfolger Autohaus Logo
  • Krüll Gruppe Logo

„What I like best is that our manufacturers' items are listed automatically and that we can apply price changes to many or all items with just a few clicks. The coupon function is excellent – ideal for campaigns such as Black Deals or Christmas.“

Heinrich Thomas GmbH & Co. KG
Marius Macion · Head of Marketing
Customer since 2023
Brands: VW, Škoda, SEAT, CUPRA, MG
Andreas Dringenberg · Service Manager

„Getting started with the Accessory Navigator was very easy for us – with no extensive training and no great effort for the team. The system is intuitive to use and convinced us from the outset. We entered the system via Volvo, and an additional benefit was its eligibility for co-op advertising funds (WKZ). On top of that, we can also use the Accessory Navigator for our other brands. Today that gives us one solution for our entire accessories business instead of several separate ones.“

Autohaus Ewald Göttgens GmbH
Andreas Dringenberg · Service Manager
Customer since 2018
Brands: CUPRA, MG, SEAT, Suzuki

„Since the start of our collaboration we have processed more than 1,500 orders – with a steadily rising trend, which is also clearly reflected in our revenue.“

STERNPARTNER SE & Co. KG
Tiemo Bartmann · Head of E-Commerce
Customer since 2021
Brands: Mercedes-Benz
Sascha Dirkschneider · Head of Parts & Accessories

„We have been working with the Accessory Navigator for some time now and have had positive feedback from our customers. Mainly through the new car department, where customers scan the QR codes. Customers are interested and engage with it. We are very pleasantly surprised at how well it works.“

Autohaus Louis Dresen GmbH
Sascha Dirkschneider · Head of Parts & Accessories
Customer since 2017
Brands: Ford, Hyundai, MG, SEAT, Opel, Kia
Milko Micanovic · Service Manager

„The Accessory Navigator is the all-round, worry-free package for us as a dealership – and of course for our customers too.“

Schröder Team Sennestadt GmbH & Co. KG
Milko Micanovic · Service Manager
Customer since 2021
Brands: VW, Škoda, Ford
Philipp Kronenberger · Authorised Signatory

„At Autohaus Kronenberger we chose the Accessory Navigator because we want to serve our customers online as well – including outside our opening hours, so that we are there when a customer wants to find particular items. We then implemented it not just for Subaru but for Opel as well. It was completely straightforward and worked really well. Reaching customers even when we are closed is an absolute must for us.“

Autohaus Kronenberger GmbH
Philipp Kronenberger · Authorised Signatory
Customer since 2022
Brands: Opel, Subaru

Potential calculator

How much extra revenue is waiting in your dealership?

Move the sliders and see live how much additional revenue the Accessory Navigator brings to your dealership – year after year.

New vehicles per year

200Fahrzeuge

05.000

Used vehicles per year

150Fahrzeuge

05.000

Your accessory margin

25%

1040

Your additional revenue per year

110.000 €

Realistic · pro Jahr

Of which gross profit: 27.500 €(25% Marge)

Conservative (60%)

66.000 €

Ambitious (140%)

154.000 €

How we calculate

The calculation is based on your unit volumes, the average additional revenue per vehicle and your accessory margin.

200 × 400 € + 150 × 200 € = 110.000 € · 100% = 110.000 € · 25% = 27.500 €

This calculation is a rough estimate. How much of this potential you actually realise depends heavily on how actively your staff and your customers engage – for example through the automated accessory mailer that presents matching offers around every vehicle sale.

Secure this potential now

Onboarding

Easy start. Hardly any effort.

From contract to go-live in around 14 days. We handle the technology, you focus on selling.

1–2 weeks to launch

1

Signing the contract

Immediately

DEALERSHIP EFFORT

5 min.

• Sign digitally (managing director · authorised signatory)

2

Technical onboarding

Day 1–3

DEALERSHIP EFFORT

≈ 1 hr

• Provide data (online form)

• Welcome call

3

Activation & integration

Day 3–10

DEALERSHIP EFFORT

≈ 1 hr

• Maintain prices (basis: RRP)

Integrate the shop module into your website (usually your agency)

• Review call with our team

4

Go-live

Day 10–14

DEALERSHIP EFFORT

1–2 hrs

• Showroom display (QR codes)

• Internal staff briefing

Customer Success

Here for you after go-live, too.

Our customer success team supports you Monday to Friday from 9 am to 5 pm — personally, directly and without red tape. By email, by phone or in a live call.

The team behind the Accessory Navigator

The team behind the Accessory Navigator

Daniel Fronek

Sales

Robin Schünemann

Customer Success

Eric Herer

Customer Success

Connor Groß

Apprentice

Paul Herzog

Director Accessory Navigator

Get started

Ready to get more profit out of
every car?

Live in just 14 days. Get free, no-obligation advice and book an appointment right away.

Send a no-obligation enquiry

Name, email, phone and dealership are required. Everything else helps us prepare the conversation – we will get back to you within one working day.

Phone

Website (optional)

Your brands (optional)

Vehicles per year (optional)

How do you sell accessories today? (optional)

When can we best reach you? (optional)

I agree to my details being processed so that you can contact me.

Open the privacy policy

Getting started is simple.

Getting started is simple.

Three steps stand between you and your first accessory sale through the Accessory Navigator.

1

Get in touch

Write to us – we will get back to you within 24 hours.

2

Consultation & contract

Individual consultation and straightforward contract signing – all in one short appointment.

3

Onboarding & go-live

Live in just 14 days – personally guided by our customer success team.

Book an appointment now

Every Car. Maximum Value.

The Accessory Navigator is a specialised software solution by IT-Tecture. We combine deep industry expertise with state-of-the-art software architecture to make dealerships fit for the digital future.

More about IT-Tecture & other solutions

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Accessory Navigator logo

More business & delighted customers.

Our marketing and e-commerce platform for OEMs, importers and dealers to increase sales of genuine accessories through a 360-degree customer approach.

Aftersales Navigator logo

More efficiency in day-to-day business.

Optimises and automates aftersales processes to increase workshop efficiency, spare parts revenue and customer satisfaction.

FAQ

Common questions, briefly answered.

What is the Accessory Navigator?

Who is the Accessory Navigator for?

How much additional revenue does the Accessory Navigator generate?

How long does it take to set up the Accessory Navigator?

Which manufacturers and brands are connected?

Which sales channels does the Accessory Navigator cover?

Can I set my own prices?

Does the Accessory Navigator work for dealer groups with multiple locations?

Which payment methods are supported?

Where is the data stored and is the Accessory Navigator GDPR-compliant?

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